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Case Study

Criminal

Nova Brute

Wrapped Our Own Label Budget under $1,000

Spotify streams went from about 345,000 before the campaign to 404,894 as of 2026-10-23. That is 60,000 new streams, from 842 clips that passed our bot and engagement checks.

+60KSpotify Streams
15.20MApproved Views
842Clips We Paid For
576Clips Rejected, Unpaid

What the numbers mean

Approved views are the only ones we pay for. 15.20M of them came from 842 clips that cleared bot scoring and a like-to-view check. 576 more clips were submitted and rejected, which is 41% of everything sent in, and not one of them cost the artist anything.

Those rejected clips still produced about 6.70M views. We count that separately and never fold it into the headline, because it is reach the artist got for free rather than reach they bought. Any service that merges the two is quietly billing you for views it did not screen.

What ran

Clips posted September 3 to September 22, 2026. 1,418 clips in total across TikTok, Instagram Reels and YouTube Shorts, each one made by a different creator and posted to that creator's own audience rather than the same followers being shown the same song repeatedly.

Every clip stays up after the campaign ends, so the audio keeps surfacing to new listeners with no further spend. If the release is registered with YouTube Content ID, clips using the audio can also earn royalties back to the rights holder.

Disclosure

Nova Brute is signed to Forever Diamond, Music Promo Clippers' own record label. We ran this campaign for an artist on our own roster, so treat it the way you would treat any in-house result: useful for showing what the network does, not an arm's length client reference.

⚠️ Before you open the sound page

A public sound page shows every video that has ever used the audio, which is not the same list as the clips we paid for. Once a track gets traction, unrelated accounts pile on and some people try to farm the campaign with bought views.

Those clips earned nothing. Every submission has to clear a 2% to 4% like-to-view ratio and pass bot scoring before any money is released. If you spot a video with 300,000 views and 40 likes, that is a stranger who wasted their own time.

See how the screening works →

What a campaign like this costs

This one ran on a budget under $1,000. Campaigns start at $750 as a test placed on a campaign already running, or $1,000 for a dedicated slot built around only your release. About about $2,000 is where a brand new song's sound typically starts showing trending audio signals, based on what we have seen across our campaigns.

Other campaigns

Start a campaign → Or see how campaign budgets work first.

Figures as of 2026-10-23. Free views come from rejected clips and were never paid for. Stream counts are from the artist's Spotify page on the date shown.