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PricingWhat music promotion costs here
There are two ways to work with us and they're priced completely differently. Campaigns are custom-quoted agency work. The marketplace is self-serve and you pay per submission.
Clipping campaigns
This is the agency side. We run your track through our network of 7,000+ vetted creators, who build their own short-form videos around your audio and post to their own audiences.
Campaigns start at $750 as a test placed on a campaign already running, or $1,000 for a dedicated slot built around only your release. About $2,000 is where a brand new song's sound typically starts showing trending audio signals, based on what we have seen across our campaigns. Smaller budgets still deliver, just proportionally, and we say so up front rather than after.
On average every $500 generates roughly 3 to 20 million raw views. That works out at under $0.10 per 1,000 approved views, against a typical paid-ads CPM of $5 to $15. These are estimates from real campaign performance, and actual results vary by content, genre and virality.
We don't sell fixed packages. Every campaign is scoped to the release, so you're not paying for anything your record doesn't need. Campaign quotes are free. Consultations are separate and paid, quoted per artist depending on scope, because that's a working session with someone who runs campaigns and releases music, not a form response.
What you get beyond the views
▶ YouTube Content ID
Register your release and every clip using your audio generates a royalty back to you as the rights holder. The reach is directly monetizable.
♫ TikTok creator payouts
TikTok pays roughly $0.03 for each video created using your audio. Across thousands of clips that's a parallel revenue stream.
💾 Permanent assets
Every video stays up and keeps driving discovery months after the campaign ends, with no extra spend. See the Yea campaign for what that looks like.
The marketplace: Diamonds
This is the self-serve side. Diamonds are the in-platform currency for submitting songs to curators, clippers, influencers, labels and bloggers. Each promoter sets their own Diamond price per submission, so you choose who's worth it.
| Pack | Price | |
|---|---|---|
| 10 Diamonds | $12 | |
| 25 Diamonds | $27 | Most popular |
| 50 Diamonds | $52 | |
| 100 Diamonds | $104 | Best value |
When a promoter accepts your submission, they aren't paid yet. They have to come back and submit the public link to where they actually posted your track, or for a curator, the playlist they added it to. Only then do the Diamonds move. If they accept and never deliver, your Diamonds are returned to you in full automatically.
Getting paid as a promoter
If you're on the other side of the marketplace, you earn Diamonds by reviewing and promoting submissions. Cash out via PayPal with a minimum of 50 Diamonds and a 10% cash-out fee. Only earned Diamonds are withdrawable, not purchased ones.
Refunds
All sales are final across every product and service we sell. Please read the full refund policy before you pay. The one automatic exception is the undelivered-submission case described above.
Common questions
How much does a music clipping campaign cost?
Campaigns start at $750 as a test placed on a campaign already running, or $1,000 for a dedicated slot built around only your release. Every case study on this site ran on under $1,000. From what we have seen across our campaigns, about $2,000 is where a brand new song's sound typically starts showing trending audio signals, or about $1,000 if it already has momentum. Smaller budgets still drive views and streams, they just may not trigger trending on their own. Every service is custom-quoted rather than sold as a fixed package. On average every $500 generates roughly 3 to 20 million raw views across our clipper network. Every service is custom-quoted rather than sold as a fixed package.
What is the cost per 1,000 views?
Campaigns work out at under $0.10 per 1,000 approved views, against a typical paid-advertising CPM of $5 to $15. These are estimates from real campaign performance and actual results vary by content, genre and virality.
Do you charge for a campaign quote?
No. Campaign quotes are free. Consultations are separate, paid, and quoted per artist depending on scope, because you are paying for a working session with someone who runs campaigns and releases music rather than a form response.
How much do Diamonds cost on the marketplace?
Diamonds are the in-platform currency for submitting songs to curators, clippers, influencers, labels and bloggers. Packs are 10 Diamonds for $12, 25 for $27, 50 for $52 and 100 for $104. Each promoter sets their own Diamond price per submission.
Are campaigns or Diamonds refundable?
No. All sales are final across every product and service, including Diamonds, submissions, clipping campaigns and brand placements. The one exception on the marketplace is that if a promoter accepts your submission but never delivers proof of the post, your Diamonds are returned to you in full automatically.