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Case StudyYea
MJ Grizz
A thousand separate creators posting original clips around one track, each reaching its own audience. We stopped paying for new posts weeks ago and the view count is still going up.
Campaign finished, views still growing as of July 2026.
The number that matters isn't the view count
It's the date. This campaign is over. We're not paying for new posts, no new creators are being brought in, and the total is still rising.
That's the difference between buying reach and building assets. Paid ads stop the moment the budget stops. Every clip from this campaign is still live on the creator's account, still being served to new people, still attached to the audio. The campaign ended and the work didn't.
If you register with YouTube Content ID, each of those still-circulating clips keeps generating royalties back to you as the rights holder. TikTok pays roughly $0.03 per video created with your audio. Across 1,000+ clips that continues to accumulate well after the invoice is settled.
A client campaign, not one of ours
Our other two published campaigns are in-house: Purple Sky is a co-founder's record and Feeling Kinda Sad is our co-founder's. This one isn't. It's a real client campaign, which makes it the most representative of the three if you're trying to work out what we'd do for you.
Check it yourself
Open the TikTok sound page. The number you see will be higher than the one on this page, and that's the entire point. Scroll it and count the clips.
A public sound page shows every video that has ever used the audio, which isn't the same list as the clips we paid for. Once a track gets traction, random accounts pile on by themselves and a few people always try to farm the campaign with bought views.
Those clips earned nothing. On this campaign alone we refused payout on roughly one in three submissions. Every one has to clear a 2% to 4% like-to-view ratio or better and pass bot scoring before any money is released. If you spot a video with 300,000 views and 40 likes, that's a stranger who wasted their own time. It never came out of this budget and it never counted toward the numbers above.
Other campaigns
- Purple Sky by Mahaji feat. eiksings, our benchmark, 10M+ streams and 5,000+ clips
- Feeling Kinda Sad by OminousyL, the first record we ever ran, 21.7M views