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Case StudyPurple Sky
Mahaji feat. eiksings
This is the campaign we measure every other campaign against. Over 5,000 separate creators made clips with the audio, and the record crossed 10M+ streams across Spotify, Apple Music and YouTube combined.
Why this one is in-house
Mahaji is a co-founder, so Purple Sky is a Music Promo Clippers release as much as it is a client campaign. We're upfront about that because it changes how you should read the numbers: nobody was managing a client relationship here, which meant we could push the network harder and longer than a normal engagement and see where the ceiling actually is.
That's the point of a benchmark. It isn't the result we promise every artist, it's the result we got with no constraints, so we know what the network is capable of when everything lands.
What actually ran
The mechanic is the same one behind every campaign we run. The track goes out to our vetted clipper network, creators build their own short-form videos around the audio, and each clip reaches that creator's own audience rather than one big account shouting at the same followers repeatedly.
Over 5,000 clips is the number that matters most on this page. That isn't 5,000 impressions, it's 5,000 separate pieces of content, each posted to a different audience, each one permanently tied to the audio.
The part most services never mention
700M monetized YouTube views is a revenue line, not a vanity stat. When a release is registered with YouTube Content ID, every clip using that audio generates a royalty back to the rights holder. The reach the network drives becomes directly monetizable rather than disappearing when the campaign ends.
TikTok pays roughly $0.03 for each video created using your audio, so a campaign producing thousands of clips also produces an ongoing payout stream running in parallel. And every one of those videos stays up as a reusable asset that keeps driving discovery months later with no extra spend.
Check it yourself
Open the Instagram audio page and scroll. Every video you see was built on this track. We'd rather you count them than trust a slide.
A public sound page shows every video that has ever used the audio, which isn't the same list as the clips we paid for. Once a track gets traction, random accounts pile on by themselves and a few people always try to farm the campaign with bought views.
Those clips earned nothing. Every submission has to clear a 2% to 4% like-to-view ratio or better and pass bot scoring before any money is released. If you spot a video with 300,000 views and 40 likes, that's a stranger who wasted their own time. It never came out of this budget and it never counted toward the numbers above.
Other campaigns
- Feeling Kinda Sad by OminousyL, the first record we ever put through the network, 21.7M views
- Yea by MJ Grizz, a client campaign that finished weeks ago and is still gaining views