Home/How Clipping Campaigns Work
How It WorksHow Clipping Campaigns Work
A clipping campaign pays a network of creators per view to post short videos using your song on TikTok, Instagram Reels and YouTube Shorts. Each clip reaches that creator's own audience, every clip is screened for bots before anyone is paid, and the clips stay up after the campaign ends.
1. You fund a campaign
You pick a budget and send us the song. We agree what the campaign is trying to do, because a brand new release and a track that already has traction need different amounts of volume behind them.
2. The song goes to the network
The track is briefed to our creator network with the rules for that campaign: which platforms, what kind of content fits, anything to avoid. Creators then make their own clips using the audio and post them to their own accounts.
3. Every clip is screened
Each submission is scored for bot traffic and has to clear a like-to-view check before any payout. Rejected clips earn the creator nothing and cost you nothing, but they stay up, so their views are reach you did not pay for.
4. You get paid results, not posts
Creators are paid per view on approved clips through Whop Content Rewards. You are buying views that passed screening, rather than a fixed number of posts that may or may not perform.
You get weekly updates showing approved content and which creators are posting, with clip by clip data rather than a summary slide.
5. The clips keep working
Clips stay live after the campaign ends and keep surfacing the audio to new listeners with no further spend. If the release is registered with YouTube Content ID, clips using the audio can also earn royalties back to the rights holder.
A brand new AI artist release went from zero to 12,385 Spotify streams. Under Spotify's AI Persona policy that release had no algorithmic support, so the clips are the only thing that can account for it. Read the case study →
Common questions
How do clipping campaigns work?
You fund a campaign, we brief your song to our creator network, creators post their own clips using the audio, and each clip is screened for bots before anyone is paid. Creators are paid per view on approved clips.
What is a clipping campaign?
A campaign where many separate creators each make a short video using your song and post it to their own audience, rather than one large account posting once. Volume of clips is what gives a sound a chance to trend.
Do you guarantee views or virality?
No. Nobody can honestly guarantee virality. Results scale with budget, and we tell you up front when a budget is too small for what you are hoping for rather than afterwards.
Does TikTok promotion actually increase Spotify streams?
It can, and we have a case where it is the only possible explanation. A brand new AI artist release with no Spotify algorithmic support went from zero streams to over 12,000, driven only by clips.
How fast does a campaign go live?
Typically 1 to 3 days after payment clears.